SIAL is organized every other year, alternating with the Anuga fair in Cologne. After a break of four years due to the pandemic, we are proud of the fact that we had the opportunity to exhibit at the fair and meet new potential customers, but also to meet long-term business partners that we acquired at previous exhibitions.
Visitors showed the most interest in products in small packages and with added value in the form of innovative packaging and functions, such as 60ml shots with different functions, of which we single out Collagen shot, Immuno shot and After party shot anti-hangover drink.
Also, the children's products Dinos and Paw Patrol, as well as our Jumpy drink with a gift eraser as part of the product, attracted a lot of attention. Jumpy products, like the rest of the range, are produced according to very strict global quality criteria in order to provide the best experience to our end consumers as well as our business associates around the world. Starting this year, we can boast a new recipe with a reduced energy value, sweetened with the natural sweetener stevia.
Some of these products are already being successfully marketed to consumers around the world.
Our team invests a lot of energy to make each subsequent performance at the fair even better and to present as many innovations as possible within the beverage industry, so that potential collaborators would recognize us as a reliable and loyal partner.